Licensing for Cisco DNA part 1

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Licensing for Cisco DNA part 1

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3. © 2018 Cisco and/or its affiliates. All rights reserved. Digital Network Architecture

9. © 2018 Cisco and/or its affiliates. All rights reserved. What is New

28. © 2018 Cisco and/or its affiliates. All rights reserved. Pricing

16. © 2018 Cisco and/or its affiliates. All rights reserved. Introducing Cisco DNA Software Subscription for Switching

1. Enterprise Networking December 2018 Licensing for Cisco DNA Software Switching Subscription

4. © 2018 Cisco and/or its affiliates. All rights reserved. The network is the cornerstone of digital success or failure

2. © 2018 Cisco and/or its affiliates. All rights reserved. Digital Network Architecture What is New Offer Structure & Pricing Migration & Ongoing Innovation Technical Support Resources Agenda

17. © 2018 Cisco and/or its affiliates. All rights reserved. Introducing: Switching Subscription Offer Simple Predefined Offers Investment Protection Better together Pricing Enable All Cisco DNA Capabilities

8. © 2018 Cisco and/or its affiliates. All rights reserved. Built - In Security Automated Software Driven Hardware Centric Manual Fragmented Security Network Data Business Insights Traditional Network The New Network Powered by Cisco DNA™ Cisco Is Rewriting the Network Playbook

7. © 2018 Cisco and/or its affiliates. All rights reserved. Insights & experiences Gain visibility & insights with context to inform business decisions Security & compliance Ensure security & compliance with real - time threat defense Automation & Assurance Increase automation for speed, scale, and accuracy Customer requirements for digital - ready network

10. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco DNA Software Capabilities Automation Analytics Virtualization Cisco DNA - Ready Physical and Virtual Infrastructure Security Cloud Service Management SD - Access & Assurance Catalyst 9K Cisco DNA Center Encrypted Traffic Analytics Digital Network Architecture – What’s New

12. © 2018 Cisco and/or its affiliates. All rights reserved. Applied Intelligence with Cisco DNA Assurance Converting Data to Business and IT Insights Insights See problems before your end users do Troubleshoot Find root cause faster with granular details Automate Recognize changes and inform the self - driving network Predictive Performance Understand how new services will impact service levels Visibility Learn from the network and clients attached to it Industry’s First Self - Predicting Network Analytics Platform

18. © 2018 Cisco and/or its affiliates. All rights reserved. Why Subscription Matters to Customers Enhanced Agility Respond to the Market Faster Better Financial Planning Optimize your IT Spend Faster Access to Innovation Be More Competitive Linear, Predictable Budget Spend Renew & Scale What You Want Frequent Access to Latest Features CapEx to OpEx Shift Keep Vendors on Their Toes Shorter Planning Cycles Up - to - date Security Protection Better License Portability Software Refresh Independent of Hardware

19. © 2018 Cisco and/or its affiliates. All rights reserved. Catalyst 9K: Simplified packaging Current three - tier packaging IP Services Full L3 and Core Differentiators IP Base Routed Access and Access Differentiators Lan Base L2 Features and Competitive Parity Simplified two - tier packaging Cisco DNA Essentials Simplified Network Operations Solution Package Cisco DNA subscriptions required (min 3 - year term) at time of Cat 9K order Cisco DNA Advantage Software Defined Access, Assurance and ETA Solution Package Network Advantage Full L3 with flexible Segmentation and Network Resiliency Network Essentials Competitive Parity with Full L2 and Routed Access

5. © 2018 Cisco and/or its affiliates. All rights reserved. 1 Million Devices Online Every Hour Mobile, IoT , Cloud, AI/ML Explosion of Data, Lack of Insights Digital Disruption Complexity Security $60B Spent of Network Operations 95% Manual Operations Customer Experience in a Multi - cloud Environment Attack Surface Threat Actors Attack Sophistication Relevant Insights at Scale Dynamic Threat Landscape Slow and Error Prone Network Challenges

15. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco DNA Center: Design, Policy, Provision, Assurance A better way to manage your network Cisco DNA Center: Design, provision, automate policy and assure services from one place Logical workflow to design, provision, set policy Respond to changes faster Monitor end - to - end network performance Predict and act on problems before they happen Pinpoint problems faster Reduce downtime with an end - to - end view instead of hop by hop Manage hardware and software lifecycles Keep up to date, meet compliance and plan for refresh

29. © 2018 Cisco and/or its affiliates. All rights reserved. Catalyst 9K Priced Right Delivering More Value 30 Existing Platforms Essentials on Catalyst 9k Advantage on Catalyst 9k LAN Base IP Base N/W Essentials + Cisco DNA Essentials (3 Y) N/W Advantage + Cisco DNA Advantage (3 Y) 7 Y 5 Y SD - Access Ready 5 Y 7 Y $

11. © 2018 Cisco and/or its affiliates. All rights reserved. Insights & Telemetry Workflow - based Automation Identity - based Policy & Segmentation Decoupled security policy definition from VLAN and IP Address to enable rapid policy updates Workflows for Network Design, Provision, and Operations across Wired and Wireless provide consistency at scale Analytics and insights into User and application behavior for proactive issue identification and resolution Industry’s first policy - based automation from the Access to the Cloud Software - Defined Access

13. © 2018 Cisco and/or its affiliates. All rights reserved. • Analyze netflow metadata without decrypting traffic flows • Global - to - local knowledge correlation - 99.99% threat detection accuracy • Encrypted traffic analytics from Cisco’s newest switches and routers Security with Privacy Encrypted Traffic Non - Encrypted Traffic Encrypted Traffic Analytics Enhanced Network - as - a - Sensor

6. © 2018 Cisco and/or its affiliates. All rights reserved. Users, Device and IOT Segmentation Enabling Seamless Mobility Secure Connectivity to the Cloud Setting Up End - End Security WAN VLAN 2 HQ ACL 1 ACL 2 ACL 2 Traditional Networks cannot meet the demands of a Digital Network VLAN 1 Remote Branch A Branch A ACL 3 VLAN 3 VLAN 1 VLAN 2 VLAN 3

14. © 2018 Cisco and/or its affiliates. All rights reserved. Mobility Ready Simplify BYOD onboarding Manage and secure wired and wireless from one device The New Catalyst 9K IoT Ready Instantly on - board IoT devices Automatically segment IoT traffic for better security Cloud Ready Build apps. Through programmability Improve applications performance - user to cloud Future - Proofed with UADP 2.0 and open and programmable IOS - XE Integrated Security Find and contain threats fast with real - time monitoring Threat detection for encrypted traffic

20. © 2018 Cisco and/or its affiliates. All rights reserved. Switching: Offer Structure Cisco DNA Advantage 3/5/7 Year Subscriptions Single SKU Cisco DNA Advantage Cisco DNA Premier Cisco DNA Essentials Stealthwatch 3/5/7 Year Subscriptions Single SKU ISE Base + ISE Plus Cisco DNA Advantage Cisco DNA Essentials Catalyst 9K with Network Advantage (Full Layer 3 Routing) Prime DNA Essentials Cisco DNA Essentials 3/5/7 Year Subscriptions Single SKU Cisco DNA Essentials Catalyst 9K with Network Essentials ( Layer 2 Routed Access) Cisco Software Support Service (SWSS) included in all subscriptions Must Attach Cisco DNA Premier, Cisco DNA Advantage or Cisco DNA Essentials as Subscription with 9K

27. © 2018 Cisco and/or its affiliates. All rights reserved. Customers Software Defined Access Journey Full L3, Policy based Automation & Assurance Advanced Security Partner Value Add Opportunity at Every Step Cisco DNA Premier (SDA Ready) Cisco DNA Essentials Essential Switch Capabilities, Basic Automation & Monitoring Easy QoS Monitoring, Client/Device 360 Full Netflow , image and patch management Flexible Network Segmentation Full Routing Capability SDA ETA, MUD ISE, Stealth Watch Layer 2, Routed Access IPV6 Tunnel Capabilities, PnP, Netflow Cisco DNA Advantage (SDA Capable) Secured Segmentation, Advanced Security

30. © 2018 Cisco and/or its affiliates. All rights reserved. 5 - Year Hardware & Software TCO Comparison Cisco DNA Premier Cat 9300 - E (48 - port) Cisco DNA Advantage $10300 $3245 $5950 Cat 9300 - A (48 - port) SNTC Cisco DNA Advantage $19,495 TCO Cisco DNA Essentials $10300 $3245 $1730 SNTC Cisco DNA Essentials $15,275 TCO SDA & ETA Ready Deploy SDA, Assurance and ETA with Cisco DNA Premier for a 5% Price Premium - 5.1% $10300 $3245 $6950 Cat 9300 - A (48 - port) SNTC Cisco DNA Premier $20,495 StealthWatch - 25 flows ISE Base+ ISE Plus – 25 EP DNA Advantage Additional flows in the increment of 25 can be purchased TCO Basic Automation & Monitoring

31. © 2018 Cisco and/or its affiliates. All rights reserved. 3 - Year Hardware & Software TCO Comparison Cisco DNA Premier Cat 9300 - E (48 - port) Cisco DNA Advantage $10300 $1947 $3700 Cat 9300 - A (48 - port) SNTC Cisco DNA Advantage $15,947 TCO Cisco DNA Essentials $10300 $1947 $1100 SNTC Cisco DNA Essentials $13,347 TCO SDA & ETA Ready Deploy SDA, Assurance and ETA with Cisco DNA Premier for a 5% Price Premium - 5.3% $10300 $1947 $4550 Cat 9300 - A (48 - port) SNTC Cisco DNA Premier $16,797 StealthWatch - 25 flows ISE Base+ ISE Plus – 25 EP DNA Advantage Additional flows in the increment of 25 can be purchased TCO Basic Automation & Monitoring

33. © 2018 Cisco and/or its affiliates. All rights reserved. 3 Year 5 Year SDA on Catalyst 3850 vs. 9300 with Cisco ONE Hardware & Software TCO comparison Cat 3850 48 Port IP Services $22000 $4158 $4550 Hardware + IP Services SNTC Cisco DNA Premier $10300 $1947 $4550 Hardware SNTC Cisco DNA Premier $22000 $6930 $6950 Hardware+ IP Services SNTC Cisco DNA Premier $10300 $3245 $6950 Hardware SNTC Cisco DNA Premier $30,708 TCO $16,797 $35,880 $20,495 TCO Cisco DNA Premier on Catalyst 9K Offers 40%+ Savings StealthWatch - 25 flows ISE Base+ ISE Plus – 25 EP DNA Advantage - 45% - 42% Additional flows in the increment of 25 can be purchased Cat 9300 48 Port Network Advantage* *Network Advantage is equivalent to IP Services Cat 3850 48 Port IP Services Cat 9300 48 Port Network Advantage* StealthWatch - 25 flows ISE Base+ ISE Plus – 25 EP DNA Advantage

26. © 2018 Cisco and/or its affiliates. All rights reserved. Current - Gen Catalyst - Advantage vs. Essentials § Existing Network Stack remains unchanged and is Perpetual . § Cisco DNA Essentials/Advantage and C1 Advantage is Term - based (3,5,7 - yr). Optional attach when ordering HW. § Cisco DNA licenses don’t contain any Switch Features for Existing Catalyst families. Advanced Automation § SD - Access* § Application Policy* § DNA Service for Bonjour* Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) Assurance & Analytics § Global Insights, Trends § Compliance, Custom Reports § Switch & Wired Client 360 § SD - Access* and Switch Insights § Application Health, Application 360*, Performance* (Loss, Latency, Jitter) 3,5,7 Year Terms Advantage Element Management § Patch Lifecycle Management Cisco DNA Essentials 3,5,7 Year Terms Essentials Basic Automation § PnP Application § LAN Automation Element Management § Software Image Management § Discovery, Inventory, Topology Basic Assurance § Health Dashboards – Network, Client, Application § Basic Switch & Wired Client Health Monitoring C2K,CDB, C3K,C4K,C6K *Not supported on all platforms or Caveats Apply. Refer to Product Datasheet for details

32. © 2018 Cisco and/or its affiliates. All rights reserved. 3 Year 5 Year Cisco ONE on Catalyst 3850 vs. 9300 Hardware & Software TCO comparison Cat 3850 48 Port Lan Base $11400 $2154 $2950 Hardware SNTC C1 Foundation $10300 $1947 $4550 Hardware SNTC Cisco DNA Premier $11400 $3590 $2950 Hardware SNTC C1 Foundation $10300 $3245 $6950 Hardware SNTC Cisco DNA Premier $17,833 TCO $16,797 $20,155 $20,495 TCO Cisco DNA Premier on Catalyst 9K Offers More Value StealthWatch - 25 flows ISE Base+ ISE Plus – 25 EP DNA Advantage - 5.8% +1.6% SDA & ETA Ready Additional flows in the increment of 25 can be purchased $1329 SWSS Cat 9300 48 Port Network Advantage* *Network Advantage is equivalent to IP Services SWSS $2215 Cat 3850 48 Port Lan Base SDA & ETA Ready Cat 9300 48 Port Network Advantage* StealthWatch - 25 flows ISE Base+ ISE Plus – 25 EP DNA Advantage

24. © 2018 Cisco and/or its affiliates. All rights reserved. Catalyst 9K OR existing platforms with Network Essentials Cisco DNA Essentials Cisco DNA Essentials 3 / 5 / 7 year subscription Single SKU Cisco DNA Essentials Offer Details Enable Base Automation & Monitoring in Cisco DNA Center Network Essentials Cisco DNA Essentials 3,5,7 Year Terms Perpetual Essential Switch Capabilities Layer 2, Routed Access(RIP, EIGRP Stub, OSPF (1000 routes)), PBR, PIM Stub Multicast (1000 routes) PVLAN, VRRP, PBR, CDP, QoS, FHS, 802.1x, MACsec - 128, CoPP , SXP, IP SLA Responder SSO* DevOps Integration § NETCONF, RESTCONF, gRPC * § Yang Data Models § GuestShell (On - Box Python)* § PnP Agent, ZTP* Telemetry & Visibility § Model - driven Telemetry § Sampled NetFlow § SPAN,RSPAN Basic Automation § PnP Application § LAN Automation § Embedded Event Manager Element Management § Software Image Management § Discovery, Inventory, Topology Telemetry § Full Flexible NetFlow Basic Assurance § Health Dashboards – Network, Client, Application § Basic Switch & Wired Client Health Monitoring

23. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco DNA Advantage Offer Details Cisco DNA Advantage Customer need to buy ISE & Stealthwatch to Enable Full Cisco DNA Capability Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) 3 / 5 / 7 year subscription Catalyst 9K OR existing platforms with Network Advantage +Catalyst 9400/9500 Series switches * Not available on Catalyst 9200 Series Switches Full Routing Functionality BGP*, HSRP, OSPF, ISIS,GLBP* Flexible Network Segmentation VRF, VXLAN, LISP, SGT, MPLS* Enhanced Security Controls MACsec - 256* IoT & Mobility CoAP *, AVB*, PTP* Optimize Bandwidth Utilization with Multicast MSDP, mVPN *, AutoRP Advanced Automation § SD - Access § Application Policy § Encrypted Traffic Analytics* § DNA Service for Bonjour* § Third - party App Hosting* Telemetry & Visibility § ERSPAN* § AVC (NBAR2)* § Wireshark* Network Advantage (Inclusive of Network Essentials) Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) Assurance & Analytics § Global Insights, Trends, § Compliance, Custom Reports § Switch 360 & Wired Client 360 § SD - Access and Switch Insights § Application Health, Application 360, Performance (Loss, Latency, Jitter) 3,5,7 Year Terms High Availability & Resiliency NSF*, GIR, Stackwise Virtual*+, ISSU/ eFSU *, Patching (CLI) Element Management § Patch Lifecycle Management Perpetual

21. © 2018 Cisco and/or its affiliates. All rights reserved. Customer Journey to Intent Based Networks Centralized Management Automation Assurance & Analytics Security • Zero touch deployment • Day 0 and Day 2 provisioning • Layer 2 routed access • Software Image Management • Discovery, Inventory, Topology • Advanced Secured segmentation • SDA • SD - Access capable* • Flexible network segmentation • Application Policy • DNA service for Bonjour • Third party app hosting • PnP • LAN Automation • Embedded Event Manager • Network security analytics • User/device context • Stealthwatch • ISE Base+ISE Plus • ETA • Rapid Threat Contain • Global insights, trends • Compliance, custom reports • Switch 360 & wired client 360 • SD - Access & Switch insights • Application health, application 360, performance (loss, latency, jitter) • Guided remediation Cisco DNA Essentials Cisco DNA Advantage Cisco DNA Premier *additional software required • ETA capable* • Rapid threat contain* • Health Dashboard – Network, client, application • Switch & Wired cli ent health monitoring • Full Flexible NetFlow

22. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco DNA Premier Offer Details Catalyst 9K OR existing platforms with Network Advantage Cisco DNA Premier Enables all Cisco DNA Use Cases including SDA & ETA Stealthwatch – 25 flows ISE Base + ISE Plus – 25 EP Cisco DNA Advantage (inclusive of Cisco DNA Essentials) 3 / 5 / 7 year subscription Single SKU StealthWatch - 25 flows ISE Base+ ISE Plus – 25 EP Catalyst 9300/9500 includes 25 flows/endpoints for Stealthwatch /ISE Catalyst 9400 includes 100 flows/endpoints for Stealthwatch /ISE Customer can purchase additional flows/end points in the increments of 25 (maximum of 3) +Catalyst 9400/9500 Series switches * Not available on Catalyst 9200 Series Switches Full Routing Functionality BGP*, HSRP, OSPF, ISIS,GLBP* Flexible Network Segmentation VRF, VXLAN, LISP, SGT, MPLS* Enhanced Security Controls MACsec - 256* IoT & Mobility CoAP *, AVB*, PTP* Optimize Bandwidth Utilization with Multicast MSDP, mVPN *, AutoRP Advanced Automation § SD - Access § Application Policy § Encrypted Traffic Analytics* § DNA Service for Bonjour* § Third - party App Hosting* Telemetry & Visibility § ERSPAN* § AVC (NBAR2)* § Wireshark* Network Advantage (Inclusive of Network Essentials) Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) Assurance & Analytics § Global Insights, Trends, § Compliance, Custom Reports § Switch 360 & Wired Client 360 § SD - Access and Switch Insights § Application Health, Application 360, Performance (Loss, Latency, Jitter) 3,5,7 Year Terms High Availability & Resiliency NSF*, GIR, Stackwise Virtual*+, ISSU/ eFSU *, Patching (CLI) Element Management § Patch Lifecycle Management Perpetual

25. © 2018 Cisco and/or its affiliates. All rights reserved. Catalyst 9000 Switches - Advantage vs. Essentials § Catalyst 9000 switching HW includes the Perpetual Network Stack - Network Essentials or Network Advantage § Mandatory to attach Cisco DNA License when ordering Catalyst 9000 switches § DNA License includes Switch and DNA Center Features Advantage Full Routing Functionality BGP*, HSRP, OSPF, ISIS,GLBP* Flexible Network Segmentation VRF, VXLAN, LISP, SGT, MPLS* Enhanced Security Controls MACsec - 256* IoT & Mobility CoAP *, AVB*, PTP* Optimize Bandwidth Utilization with Multicast MSDP, mVPN *, AutoRP Advanced Automation § SD - Access § Application Policy § Encrypted Traffic Analytics* § DNA Service for Bonjour* § Third - party App Hosting* Telemetry & Visibility § ERSPAN* § AVC (NBAR2)* § Wireshark* Network Advantage (Inclusive of Network Essentials) Cisco DNA Advantage (Inclusive of Cisco DNA Essentials) Assurance & Analytics § Global Insights, Trends, § Compliance, Custom Reports § Switch 360 & Wired Client 360 § SD - Access and Switch Insights § Application Health, Application 360, Performance (Loss, Latency, Jitter) 3,5,7 Year Terms High Availability & Resiliency NSF*, GIR, Stackwise Virtual*+, ISSU/ eFSU *, Patching (CLI) Element Management § Patch Lifecycle Management Perpetual Essentials Network Essentials Cisco DNA Essentials 3,5,7 Year Terms Perpetual Essential Switch Capabilities Layer 2, Routed Access(RIP, EIGRP Stub, OSPF (1000 routes)), PBR, PIM Stub Multicast (1000 routes) PVLAN, VRRP, PBR, CDP, QoS, FHS, 802.1x, MACsec - 128, CoPP , SXP, IP SLA Responder SSO* DevOps Integration § NETCONF, RESTCONF, gRPC * § Yang Data Models § GuestShell (On - Box Python)* § PnP Agent, ZTP* Telemetry & Visibility § Model - driven Telemetry § Sampled NetFlow § SPAN,RSPAN Basic Automation § PnP Application § LAN Automation § Embedded Event Manager Element Management § Software Image Management § Discovery, Inventory, Topology Telemetry § Full Flexible NetFlow Basic Assurance § Health Dashboards – Network, Client, Application § Basic Switch & Wired Client Health Monitoring C9200, C9300, C9400, C9500 +Catalyst 9400/9500 Series switches * Not available on Catalyst 9200 Series Switches

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